There is a wealth of evidence that the earlier children and young people are exposed to different types of career, the more likely they are to have broader aspirations for their future selves and are less likely to avoid certain career routes based on stereotypes. Local stakeholders told us that the Norwich Opportunity Area (NOA) Team must work with parents and communities as well as children to inform aspirations and showcase successful role models.
The NOA commissioned an external local provider, Camouflaged Learning, to work with primary schools to audit existing approaches to parental engagement, test out new sessions for parents and children to participate in together to explore careers, aspirations and ideas about the future and then run CPD sessions for school staff to plan how to incorporate new or different approaches within their school in future.
